Fairmont on the Boulevard: Pre-build marketing campaign for United Pacific

  NextPhase Strategy
For United Pacific, NextPhase
Strategy promotes Fairmont’s
condominium living in the country
 
Challenge
Market a three-phase, multi-unit condominium development in Langley, the heart of single home and townhome country living.
  
Solution
To address this challenge, NextPhase Strategy positioned the Fairmont as providing hotel-style living with an international flair... condominium living at its finest!

Pre-marketing was essential to the success of the Fairmont, so NextPhase Strategy produced a marketing program that included a large "Coming Soon" sign, a complete marketing centre, highly visible distinctive hoarding, beautiful landscaping and colourful banners. We also erected prominent directional signage on the nearby Fraser Highway, taking full advantage of drive-by exposure.

NextPhase Strategy also created a colourful marketing brochure with a full floor plan package showing each individual unit. For the grand opening of the marketing centre, we ran ads in the key Real Estate Weeklies, the Vancouver Sun New Homes Section, the Real Estate Channel and specific local weekly newspapers – resulting in excellent traffic. We also supplemented the ongoing advertising with a regional direct mail campaign.

Project manager Bud Eaton stated, "The final product is just simply fantastic and I must give some of the credit for the sales to date to your team’s efforts."