Francisco Lane (Vancouver) Marketing campaign for Polygon

  NextPhase Strategy
NextPhase Strategy helps
Polygon market San Francisco
style townhomes in Burnaby
 

Challenge

Market a two-phase, multi-unit townhome development located on a highly-traveled thoroughfare close to the Skytrain in south Burnaby.
Solution
First get those "Coming Soon" signs up to take full advantage of drive-by traffic exposure. We also created a Frisco flavour to all of the advertising and marketing material to reflect the San Francisco architectural design and flair.

For pre-marketing, a temporary marketing centre was opened. We generated sales traffic by erecting a large "Coming Soon" sign and prominent directional signage – all geared to attracting local drive-by traffic. Then we produced an effective marketing brochure with a full floor plan package showing the features of each unit.

For ongoing advertising, we ran ads in key Real Estate Weeklies, the Vancouver Sun New Homes Section, the Real Estate Channel and specific local weekly newspapers. Included in the advertising mix were Skytrain in-car placards as the development was located close to the Edmonds station. All units were marketed on schedule and within the original budget.
 
  

Francisco Lane - Signage


Francisco Lane - Sign


Francisco Lane - Brochures