Media Alert: CTV's W-FIVE investigates leaky condos and other shoddy new homes

Media Alert November 1, 2007

COLCO: The Coalition of Leaky Condo Owners

 

“Leaky rotten condos and other defective residential construction issues continue to plague homeowners in British Columbia”, says James Balderson, spokesman for COLCO: The Coalition of Leaky Condo Owners.

 

An investigation of BC’s leaky condo problem and other shoddy work by developers across Canada is scheduled for the CTV W-FIVE programme on Saturday, November 3, 2007 at 7pm with a repeat broadcast on Sunday, November 4, at 5pm.  (Check local listings.)

 

“The boom in condo development and real-estate prices has not solved the Olympic-sized multi-billion dollar leaky condo problem in BC.  A $100,000 increase in the market value of a condo means the owner who sells after paying $100,000 for repairs actually loses money.  Meanwhile, government coffers spill over with taxes.  We can’t pay escalating leaky condo repair bills with propaganda from careless politicians, careless developers, careless architects, careless professional engineers, careless contractors and careless realtors.  We need real money, lots of it, just like the Vancouver 2010 Winter Olympic Games.” said Balderson. 

 

Balderson led the W-FIVE investigators to one of BC’s worst leaky condo disasters: Vancouver, Pendrell Place, VR 1008, 1819 Pendrell Street

   

For more information visit:

 

http://www.ctv.ca/wfive           CTV Broadband Network

W-FIVE

Watch complete episodes of W-FIVE on the CTV Broadband Network >

www.myleakycondo.com       myleakycondo.com's Blog

 

Contact:   JamesBalderson@myleakycondo.com

 

 

Francisco Lane (Vancouver) Marketing campaign for Polygon

  NextPhase Strategy
NextPhase Strategy helps
Polygon market San Francisco
style townhomes in Burnaby
 

Challenge

Market a two-phase, multi-unit townhome development located on a highly-traveled thoroughfare close to the Skytrain in south Burnaby.
Solution
First get those "Coming Soon" signs up to take full advantage of drive-by traffic exposure. We also created a Frisco flavour to all of the advertising and marketing material to reflect the San Francisco architectural design and flair.

For pre-marketing, a temporary marketing centre was opened. We generated sales traffic by erecting a large "Coming Soon" sign and prominent directional signage – all geared to attracting local drive-by traffic. Then we produced an effective marketing brochure with a full floor plan package showing the features of each unit.

For ongoing advertising, we ran ads in key Real Estate Weeklies, the Vancouver Sun New Homes Section, the Real Estate Channel and specific local weekly newspapers. Included in the advertising mix were Skytrain in-car placards as the development was located close to the Edmonds station. All units were marketed on schedule and within the original budget.
 
  

Francisco Lane - Signage


Francisco Lane - Sign


Francisco Lane - Brochures
       
 

The Jefferson (Coquitlam): Marketing campaign for Polygon

 

NextPhase Strategy
NextPhase Strategy helps first-time
buyers realize the dream of home
ownership at Polygon’s The Jefferson

 

Challenge
Before there was even a hole in the ground, we had to assist in creating sales traffic for first-time buyers for a two phase, multi-unit condominium development in Coquitlam.
Solution

We positioned the development as a place where a purchaser could "Realize Your Dream" and find their first home to purchase.

To hide the hole in the ground, NextPhase Strategy produced eye-catching hoarding of silhouettes of people strolling along the entire length of the building site. We also made sure that all items in the marketing program had an exciting feeling that exuded a youthful flair. The marketing centre consisted of a single-wide trailer with a reception area, simple wall graphics, a model room and a closing room.

For the grand opening of the marketing centre, we ran ads in key Real Estate Weeklies, the Vancouver Sun New Homes Section, the Real Estate Channel and local weekly newspapers.

Project marketing manager Ray Leeden was pleased with the traffic that resulted. The project was sold out a few months ahead of schedule.
 


The Jefferson - Marketing Centre


The Jefferson - Construction Board



The Jefferson - Brochure

       
 

Princess Gate (Coquitlam): Marketing campaign for Polygon

  NextPhase Strategy
NextPhase Strategy produces
marketing package to sell Polygon’s
Princess Gate to active adults
 

Challenge
Market a three-phase, three-storey condominium development in Coquitlam targeted to active adults. The challenge was to create traffic at a site priced above the competition.
Solution
Pre-marketing was essential to the success of Princess Gate. NextPhase Strategy produced a marketing brochure that told the complete story for both phases of the development.

A luxurious marketing sales centre, prominent signage and beautiful landscaping lent an air of the high standard of living that would be available at Princess Gate. NextPhase Strategy produced dynamic display graphics for the elegant sales centre.

For the grand opening of the site, we ran ads in key Real Estate Weeklies, the Vancouver Sun New Homes Section, the Real Estate Channel and specific local weekly newspapers. Traffic for the first weekend was excellent, producing numerous sales. Marketing was augmented with a mail drop in older, established neighborhoods that had a high percentage of long-time owners. A promotion to win a trip for two to Alaska on a Princess Cruise line was used to draw traffic into the sales centre.

Success for marketing the development was attributed to a strong team consisting of NextPhase Strategy, the architect, interior designer and the sales group at Polygon.
  

Princess Gate - Sales Centre

Princess Gate - Brochure

Princess Gate - Sign


Princess Gate - Brochure

       
 

Fairmont on the Boulevard: Pre-build marketing campaign for United Pacific

  NextPhase Strategy
For United Pacific, NextPhase
Strategy promotes Fairmont’s
condominium living in the country
 
Challenge
Market a three-phase, multi-unit condominium development in Langley, the heart of single home and townhome country living.
  
Solution
To address this challenge, NextPhase Strategy positioned the Fairmont as providing hotel-style living with an international flair... condominium living at its finest!

Pre-marketing was essential to the success of the Fairmont, so NextPhase Strategy produced a marketing program that included a large "Coming Soon" sign, a complete marketing centre, highly visible distinctive hoarding, beautiful landscaping and colourful banners. We also erected prominent directional signage on the nearby Fraser Highway, taking full advantage of drive-by exposure.

NextPhase Strategy also created a colourful marketing brochure with a full floor plan package showing each individual unit. For the grand opening of the marketing centre, we ran ads in the key Real Estate Weeklies, the Vancouver Sun New Homes Section, the Real Estate Channel and specific local weekly newspapers – resulting in excellent traffic. We also supplemented the ongoing advertising with a regional direct mail campaign.

Project manager Bud Eaton stated, "The final product is just simply fantastic and I must give some of the credit for the sales to date to your team’s efforts."
 
  





 
   

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